Recycling Realities and Greenwashing Gimmicks: Unveiling the Multi-faceted Nature of Recyclability

David Mattersdorfer
4 min readOct 24, 2023

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Key Findings:

  1. Theoretical Recyclability: Many materials have inherent recyclability, but practical constraints often hinder their actual recycling.
  2. Practical Recyclability: Existing waste management systems may lack the technology or processes to effectively recycle certain materials, despite their theoretical recyclability.
  3. Real Recyclability: Achieving real recyclability requires considering a myriad of factors including consumer behavior, collection systems, and regional waste management infrastructure.
  4. Greenwashing: Instances of greenwashing, where environmental benefits are overstated or falsely advertised, can mislead the public and obscure the true recyclability of products.
  5. Future Implications: A more comprehensive understanding and assessment of recyclability, driven by technological and systemic enhancements, is pivotal for global recycling efficacy.

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In an era where the terms “recyclable” and “compostable” are often seen as synonymous with environmental responsibility, it’s crucial to understand the true essence of recyclability. This…

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David Mattersdorfer

Implementing Circular Economy ≫ madana.at | Managing Director | Lecturer | Entrepreneur